Francesco Gaglioppa, JTI’s EU Affairs Director, shared a panel at EVO NXT in Malaga →, the leading event dedicated to innovation in next generation products, to emphasize “preserving the proper regulatory and market space for alternative tobacco and nicotine-containing products with the potential for tobacco harm reduction”.
The panel focused on the future of a regulatory framework for nicotine pouches and discussed Sweden as an example to inspire future EU regulation – one that balances a dual approach of reducing risks whilst still giving consumers freedom of choice.
During the panel discussion, the head of the Swedish snus manufacturers’ association highlighted a success story that demonstrates how progressive policies have enabled consumers to choose from a wide range of risk-reduced products and which in turn has led to the lowest level of smoking prevalence in Europe.
Francesco Gaglioppa (far left in the photo), JTI EU Affairs Director, on the panel at EVO NXT in Malaga
The Nordic Nicotine Pouches Alliance (NNPA) →, of which JTI is a founding member, pointed out the lack of coherence in regulating new product categories around Europe. It took the occasion of EVO NXT to unveil its manifesto presenting a strong policy framework with a focus on youth access prevention while preserving consumer choice for adults.
DG SANTE and some member states are clearly rejecting a proper conversation around tobacco harm reduction and its role in policy making. On the contrary, consumers are receptive to innovation and reduced-risk products when they are presented with it.
– Francesco Gaglioppa –
Francesco Gaglioppa then emphasized how the general public in Europe supports a new policy approach and introduced the concept of harm reduction to public health policies. The recent public consultation →, evaluating the existing European tobacco regulatory framework, provided an overwhelmingly positive feedback, by more than 16.000 people, for such a new policy approach.
